Experience
For a list of select clients, click here: Clients
Overseeing all digital and brand engagement strategy for US & global pharma, health & wellness clients at Grey.
Driving industry-leading strategy and executions across dynamic omnichannel, social, RM, activations and experiences for clients within the pharmaceutical, wellness, OTC and beauty verticals.
Active part of Grey Global Leadership team, new business team and external industry voice.
Awards & Recognition:
2024 DTC Advertising Awards, Finalist, Best Social Media
2024 Effie Awards, Finalist, Health & Wellness: Rx, Consumer DTC
2023 Cannes Lion, Gold, Pharma
2023 Cannes Lion, Bronze, Pharma
2023 Clio Health Awards, Gold , Creative Use of Data
2023 London International Awards (LIA), Grand LIA, Pharma & Medical
2023 London International Awards (LIA), Gold, Creative Use of Data
2023 London International Awards (LIA), Gold, Brand Innovation
2023 London International Awards (LIA), Gold, Music & Sound Design
2022 Fierce Pharma Awards, Gold, Innovation
Leading the team in the social & connections department at Grey New York, overseeing the development of social strategy, content creation, and influencer marketing for a variety of health, consumer, leisure and tech brands. An integral part of the agency’s global network, leadership team and long-term vision of the department, and the constantly developing, future-facing brand opportunities in the social discipline.
Group Director, Social & Connections
December 2021 - March 2023
Head of the customer experience and social strategy department at Havas San Francisco since 2015, leading numerous brands across Havas North America portfolio in social strategy, CRM program planning, execution, media, content and community management for all website, email, activation and social content on channels including Facebook, YouTube, Twitter, Instagram, Snapchat, LinkedIn, TikTok, and Pinterest.
Heavily integrated into larger digital marketing and sales teams, constantly pushing the boundaries of what is possible on social and digital platforms to provide brands, products and organization industry-leading executions that drive business success.
Strong direct client communication and presentation skills and heavily involved in the majority of new business pitches and RFP responses including Powerbar, Cisco, Levi's, Stanford Healthcare, FitBit, BioMarin, Citrix, Gordon Biersch, OFX, Sanofi, Genentech, Novartis, AstraZeneca, Amgen, Sutter Health, TransMedics and many others.
Works daily with Havas offices across the United States (New York, Chicago, Boston) on client social strategy and activations.
Lead on all social media brand influencers as well as research and implementation of new social trends and platforms.
Expertise in reporting, social listening and analysis of social media data to influence future social media content and brand marketing decisions.
Experience in executing and managing social live stream events on Facebook and YouTube.
Active member and social media lead of the Havas North America 'Digital Outcomes Lab' - an internal innovation group that pushes the boundaries of technology to develop products we can offer clients.
Awards & Recognition:
2022 DTC National Ad Awards 'Best Branded Social Media' for PALYNZIQ
2021 Shorty Impact Awards Strategy Jury Member
2021 Speaker at Xpectives Health Summit
2020 DTC National Ad Awards Silver Medal 'Best Established Social Media' for PALYNZIQ
2020 DTC National Ad Awards 'Best Disease Education Social Media' for PKU.com
2020 DTC National Ad Awards 'Best Established Social Media' for Aimovig
2019 National Agency Innovation Vanguard Award
2019 DTC National Ad Awards Gold Medal 'Best in Social Media' for GenerationS
2019 DTC National Ad Awards Honorable Mention 'Best in Social Media' for Speak Your Migraine
2018 MM&M 'Best in Social' Finalist for work on the PKU Test Kitchen Facebook Live Event
2017 Manny Award's 'Interactive Campaign of the Year' runner-up for work on the MS Voice social media campaign
2016 Havas Bridge Award for 'Agency Project of the Year' for work on the MS Voice social media campaign
Lead account manager and social media strategist on all agency retainer clients. Performed in quick, agile agency setting to meet client project goals and push client business forward through digital, print and out of home tactics. Teak combines the visual design of a branding firm, storytelling of a production company, and innovation of a digital agency.
Lead account manager on:
Smartwool
JanSport
Aramark
Duraflame
Addepar
Co-founder and lead creative on all branding, marketing and social media of the company.
Designed the logo, website, packaging and marketing materials (print and digital).
Controlled store inventory and shipments to retail stores, online sales and event sponsorships.
Increased sales year over year, 27% online sales growth in 2014 with 6 new retail accounts nation-wide.
Oversaw sponsored team riders and events in multiple countries, 2012-2014 main sponsor of World Skim Tour.
A member of the Product Marketing and Product Readiness team in an exciting stealth division of HERE.
Headed the developmental testing and product readiness of an outdoor adventure product.
Responsible for assisting in marketing plans and providing direct product marketing support.
Assisted in field marketing, product conception and product innovation.
Managed communication between software and hardware teams across multiple geographic locations.
Directed weekly meetings to present to EA leadership team on product progression.
Additional Professional Experience
Giant Creative, Digital Advertising Intern, Summer 2012
Quiksilver, Email Marketing and E-Commerce Intern, Summer 2011
Hurley, Nike, Converse, Garment Customization, Summer 2008 and 2009
Creative Software
Social Media Software
Photoshop, Illustrator, InDesign, Keynote, PowerPoint, Wordpress.
Hootsuite, Gain App, Sprout Social, Iconosquare, Facebook Business Manager, Facebook Ads Manager.
Education
Cal Poly, San Luis Obispo
Bachelor of Business Administration in Entrepreneurship
Minor in Graphic Communication
Accepted into HotHouse Business Incubator 2013, Hatchery Start-Up Incubator System, Cal Poly Marketing Pitch Competition Finalist, Entrepreneurship Club, Cal Poly Men's Soccer Club